{"product_id":"blue-ocean-strategy-enhanced-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-hardcover","title":"Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eW. Chan Kim\u003c\/b\u003e (Author), \u003cb\u003eRenée Mauborgne\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOVER 4 MILLION COPIES SOLD\u003cbr\u003e\u003ci\u003eWALL STREET JOURNAL\u003c\/i\u003e AND \u003ci\u003eBUSINESSWEEK\u003c\/i\u003e BESTSELLER\u003cbr\u003eRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages, and is a bestseller across 5 continents--now in its 20th anniversary, enhanced with a new preface, in-depth case studies on NVIDIA and Taylor Swift, and a roster of bestselling blue ocean cases across diverse industries that expand far beyond those in the original version.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn this perennial bestseller, W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Lasting success, they argue, comes not from battling competitors but from creating \"blue oceans\"--untapped market spaces ripe for growth. With its systematic approach and a variety of tools any organization can use to create and capture blue oceans, \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e is a global phenomenon--published in a record-breaking forty-nine languages and a bestseller across five continents.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eNow marking its twentieth anniversary, \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e is enhanced with a new preface; timely, in-depth case studies on NVIDIA and Taylor Swift; and a roster of bestselling blue ocean cases: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eA new preface by the authors highlights \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e's enduring impact and why the rise of AI only reinforces the importance of this monumental work.\u003c\/li\u003e\n\u003cli\u003e\"NVIDIA's Market-Creating Blue Ocean Moves\" shows how the company created a series of blue oceans across the semiconductor and AI industries and became one of the most valuable companies in the world.\u003c\/li\u003e\n\u003cli\u003e\"Taylor Swift's Blue Ocean Strategic Moves\" analyzes the strategies Swift used to stand out and succeed in the crowded red ocean of the music industry while also establishing herself as a major force in the broader entertainment industry.\u003c\/li\u003e\n\u003cli\u003eA curated list of over fifty blue ocean cases across industries and geographies points to more resources for creating and capturing blue oceans.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e is your indispensable guide to charting a bold new path into the future.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eW. Chan Kim\u003c\/b\u003e and \u003cb\u003eRenée Mauborgne\u003c\/b\u003e are professors of strategy at INSEAD and codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the global bestseller \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, which is recognized as one of the most iconic and impactful strategy books ever written, with over 4 million copies sold, publication in a record-breaking 49 languages, and bestseller status across 5 continents. They are also the authors of the \u003ci\u003eNew York Times\u003c\/i\u003e and #1 \u003ci\u003eWall Street Journal\u003c\/i\u003e bestseller \u003ci\u003eBlue Ocean Shift\u003c\/i\u003e and the \u003ci\u003eUSA Today\u003c\/i\u003e bestseller \u003ci\u003eBeyond Disruption\u003c\/i\u003e. In 2023, on its 100th anniversary, \u003ci\u003eHarvard Business Review\u003c\/i\u003e honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research and ideas. In 2019 they were named the most influential management thinkers in the world by Thinkers50. They are the founders of the Blue Ocean Global Network. For more on these authors, see blueoceanstrategy.com.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.4 x 9.3 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e August 18, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":46049084899372,"sku":"9798892793087","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6260\/8940\/files\/hE4G1_xIPF9798892793087.webp?v=1787770513","url":"https:\/\/littleredgeneralstore.com\/products\/blue-ocean-strategy-enhanced-edition-how-to-create-uncontested-market-space-and-make-the-competition-irrelevant-hardcover","provider":"Little Red General Store","version":"1.0","type":"link"}