{"product_id":"the-logolounge-guide-to-iconic-branding-trendcasting-for-logos-that-last-hardcover","title":"The Logolounge Guide to Iconic Branding: Trendcasting for Logos That Last - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eBill Gardner\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the founder of LogoLounge comes a definitive guide to creating timeless visual identities. \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe LogoLounge Guide to Iconic Branding\u003c\/i\u003e blends decades of trend forecasting and practical insight to help designers build logos that last. Known for his annual trend reports and top LinkedIn Learning courses, author Bill Gardner, founder of Gardner Design, reveals the principles, patterns, and processes behind enduring brand marks. \u003cp\u003e\u003c\/p\u003eThis book goes beyond just inspiration--it shows you how to understand trend trajectories, when to evolve or break tradition, and how branding is shifting with emerging technologies like AI, AR, and sonic identity. With more than 500 images, case studies, and a comprehensive look at branding elements, this is a must-have resource for any brand designer. \u003cp\u003e\u003c\/p\u003eFeatures include: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eExpert insights\u003c\/b\u003e from trend forecaster and LogoLounge founder Bill Gardner\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eCase studies\u003c\/b\u003e from visionary designers worldwide\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eFrameworks for understanding trends\u003c\/b\u003e and projecting future visual languages\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eA global perspective\u003c\/b\u003e from industries, cultures, and design eras\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eExplorations of future brand environments\u003c\/b\u003e, including AI, the metaverse, and sensory branding\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e500+ visuals\u003c\/b\u003e, including logos, identities, timelines, and more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eThis visually rich, idea-packed volume is perfect for professional designers, brand strategists, students, and anyone who wants to better understand how branding evolves--and how to build marks that last.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBill Gardner\u003c\/b\u003e is president of Gardner Design in Wichita, Kansas, and has produced work for Cessna, Thermos, Pepsi, Pizza Hut, Kroger, Hallmark, Cargill Corporation, and the 2004 Athens Olympics. His work has been featured in \u003ci\u003eCommunication Arts, Print\u003c\/i\u003e, \u003ci\u003eIdentity\u003c\/i\u003e, \u003ci\u003eGraphis\u003c\/i\u003e, New York Art Directors, the Museum of Modern Art, and many other national and international design exhibitions. He is the founder of LogoLounge.com and the author of \u003ci\u003eLogoLounge 1, 2, 3, 4, 5, 6\u003c\/i\u003e, and \u003ci\u003e7\u003c\/i\u003e, the \u003ci\u003eLogoLounge Master Library\u003c\/i\u003e series, the annual LogoLounge Logo Trend Report, and \u003ci\u003eLogo Creed\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 216\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.8 x 10.09 x 8.59 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 05, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45583267135532,"sku":"9780760398104","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6260\/8940\/files\/sZqCc--HF49780760398104.webp?v=1780141817","url":"https:\/\/littleredgeneralstore.com\/products\/the-logolounge-guide-to-iconic-branding-trendcasting-for-logos-that-last-hardcover","provider":"Little Red General Store","version":"1.0","type":"link"}