{"product_id":"the-rules-that-make-us-how-culture-shapes-the-way-we-act-think-believe-and-buy-hardcover","title":"The Rules That Make Us: How Culture Shapes the Way We Act, Think, Believe, and Buy - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eOliver Sweet\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \"Filled with illuminating case studies, this is a stimulating examination of the hidden influences that guide people's actions.\" ―\u003ci\u003ePublishers Weekly\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e Why do people do what we do? To answer this question, many of us turn to psychology. But it's not enough to understand how we \u003ci\u003ethink\u003c\/i\u003e. We also have to recognize the influence of where and how we \u003ci\u003elive\u003c\/i\u003e. From the ways we bring up children and welcome guests, to the products we buy and how we spend our free time, our culture creates who we are. \u003cp\u003e\u003c\/p\u003e Trailblazing anthropologist Oliver Sweet has spent decades using cultural insights to help businesses, governments, and NGOs achieve their goals--whether he's working with the Gates Foundation to encourage South African men to get HIV tests or helping a pet food company break into a new market in Brazil. Now, in \u003ci\u003eThe Rules That Make Us\u003c\/i\u003e, Sweet shows us how to strengthen our own cultural intelligence. Drawing on research conducted in thirty-five countries, he maps culture's hidden rules: how it governs our behavior and creates our assumptions, how it's shaped by technology, and even how it can help us predict the future. This book is an indispensable guide to an essential new way of understanding our families and colleagues, our customers and constituents, ourselves and our world. \u003cp\u003e \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eOliver Sweet\u003c\/b\u003e is head of ethnography at Ipsos, one of the largest research agencies in the world, where he consults with businesses and governments looking to use cultural insight to improve their offerings. He lives in London. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.3 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 14, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45574766919724,"sku":"9781541705777","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0618\/6260\/8940\/files\/1f4vxleu7S9781541705777.webp?v=1779864627","url":"https:\/\/littleredgeneralstore.com\/products\/the-rules-that-make-us-how-culture-shapes-the-way-we-act-think-believe-and-buy-hardcover","provider":"Little Red General Store","version":"1.0","type":"link"}