Redefining Practice, Education, and the Client Relationship
Gary Unger's book debunks common myths about AI and shows how education, hiring, career development, firm structure, and client expectations are already changing. It explores how architects can use AI to compete on insight and performance-not just price-and how firms can win back services that have shifted to contractors, consultants, and owners' representatives.
Written in clear, non-technical language, Architecture and AI is not about replacing architects. It's about redefining their value in a profession undergoing rapid technological and business change. Essential reading for architects, students, educators, and firm leaders preparing for the future of practice.
