Biotin, also known as Vitamin B7, is a water-soluble vitamin widely recognized for its role in supporting healthy-looking hair, skin, and nails. In cosmetic formulations, biotin is valued as a conditioning ingredient that can help improve the appearance of hair strength and skin vitality. Its versatility makes it a popular addition to shampoos, conditioners, scalp treatments, serums, lotions, and other personal care products.
Biotin is especially popular in hair care formulations, where it is often incorporated into products designed to promote the appearance of fuller, healthier-looking hair. It can also be used in skin care applications to support hydration and a smooth, refreshed appearance.
Product Details
INCI Name: Biotin Appearance: Fine white to off-white powder Solubility: Slightly soluble in water; soluble in alcohol and propylene glycol with appropriate processing Recommended Use Level: 0.01%–0.5% Formulation Type: Water-based and emulsion systems Shelf Life: 3 years when properly stored Storage: Store in a cool, dry place away from direct sunlight and moisture
Common Applications
Shampoos and conditioners
Hair growth support formulations
Scalp serums and tonics
Facial serums and creams
Body lotions
Nail care treatments
Cosmetic powders and masks
Why Formulators Love Biotin
✔ Supports healthy-looking hair and scalp formulations ✔ Popular ingredient in beauty and wellness products ✔ Easy to incorporate into water-based systems ✔ Compatible with a wide range of cosmetic ingredients ✔ Suitable for hair, skin, and nail care applications
