by Philip L. Hernandez (Editor), Ted Dougherty (Foreword by), Doug Schaefer (Illustrator)
An attraction is most effective when it follows a path, when it takes guests on a journey. The story determines an attraction's physical layout, character development, and technical design. It also points the way for clever marketing, merchandising, and branding. This book gives you the tools to develop a story and to use that story as a blueprint for your attraction's development.
