Here for the first time, Graham reveals the fascinating data that informed some of the club's most pivotal moments of the past decade, from the appointment of Jurgen Klopp as manager in 2015 to the signing of Mohamed Salah in 2017. Along the way, he shares groundbreaking insight into the modern game, including how a season largely played behind closed doors transformed our understanding of a home-side advantage, or why the GOAT (greatest of all time) might not be who you think. And, in a game that is increasingly dominated by an elite few oil-backed teams, Graham charts a path for the future where a data-savvy underdog will always find their competitive edge.
Author Biography
Ian Graham is the founder of sports advisory business Ludonautics, where he develops statistical tools for the prediction of football matches and the performance analysis of players. He is one of the original architects of the data revolution that has swept through football.
Between 2012 and 2023, Ian worked for Liverpool FC as Director of Research and built the first in-house analytics department in the Premier League. He was previously head of football research at Decision Technology. He holds a PhD in Physics from the University of Cambridge.
