by Tatyana Zharova (Translator), Daniil Khanin (Author)
How to make business less risky and more predictable? How to calculate in advance whether a startup will be a successful investment of investment, effort and time? New times dictate new approaches: this book is dedicated to unit economics, a method that has proven its effectiveness in practice. Illustrations, examples from life and the global economy, consistency and accessibility of the presentation make it a desk book not only for aspiring entrepreneurs, but also for existing business owners and experienced managers.
